However, as I spent time on campus and then became a
higher education professional (and now part time sports blogger/analyst), my
position evolved and changed. Of course, the cost of attendance at most schools
around the country has spiraled out of control over the last 15-20 years.
Yes, an athlete is receiving, in some places, an education
valued at nearly $40,000/year or more (and possibly much more when some schools
start paying the full cost of attendance). The howls from those who believe
that student athletes should not receive any additional compensation grow loud.
The hurdle of Title IX is also in place as well, and as
costs increase across the board, important decisions are going to have to be
made in regards to the place of Olympic sports and their sustainability going
forward.
Of course, another option could have/should have been
pursued. It might not be any more than a patch, but it also reflects a reality
that, sadly, the NCAA brass and administrators seem to be missing.
Allow for the student athletes to receive their
scholarships, and also allow them to monetize outside of the scope of the
program.
In other words, let them profit off of their talent and
ability and the fame that comes along with that.
