Pac-10 Expansion Round 2: Television Market Share

In the first round of Pac-10 expansion talks, I posted the reputational academic bonafides of the current Pac-10 Schools and their potential new brethern.

In this round, we will look at the television markets that are currently being utilized and what a newcomer would have to offer.

Now, when talking markets, we are going to refer to the specific regional markets for these teams. The market sizes are done based off of data from Nielsen Media Research.

So, while Oregon games might be shown in Portland, the designated market for Oregon is Eugene.

It's important to note that the Pac-10 has six schools in the top fifteen markets, including two teams in the number two market of Los Angeles, CA. So, obviously, the Pac-10 would probably want to bring in a market with a pretty significant reach.

Also note that some markets encompass more than one city.

First, the Pac-10 schools. Home market in parentheses:
Arizona (Tucson): 66
Arizona State (Phoenix): 12
California (San Francisco/Oakland/San Jose): 6
Oregon (Eugene): 119
Oregon State (Eugene): 119
Stanford (San Francisco/Oakland/San Jose): 6
UCLA (Los Angeles): 2
USC (Los Angeles): 2
Washington (Seattle/Tacoma): 13
Washington State (Spokane): 75

And the potential contenders that I have identified for ascencion to the Pac-10:
Boise State (Boise): 112
Brigham Young (Salt Lake City): 31
Colorado (Denver): 16
Fresno State (Fresno/Visalia): 55
Utah (Salt Lake City): 31

As in round one, it looks like Colorado, Utah and BYU are the front runners after round two, as the Denver and Salt Lake City markets outpace Fresno and Boise.